Helvetica Now contains 48 fonts, consisting of three distinct optical sizes: Micro, Text and Display. Each one has been fastidiously tailor-made to the calls for of its dimension.
The bigger Display variations are drawn to point out of the subtlety of Helvetica and spaced with headlines in thoughts, whereas the Text sizes concentrate on legibility, utilizing sturdy strokes and comfortably free areas.
The Micro sizes deal with a problem Helvetica has lengthy confronted – that of being ‘micro kind challenged’. In the previous, the typeface struggled to be legible at tiny sizes due to its compactness and closed apertures. Helvetica Now’s Micro designs are simplified and exaggerated to take care of the impression of Helvetica in tiny kind, and their spacing is free, offering exceptional legibility at microscopic sizes and in low-res environments.
There’s additionally an intensive set of alternates, which permit designers the chance to experiment with and adapt Helvetica’s tone of voice. This features a hooked model of the lowercase l (addressing a typical grievance that the capital I and lowercase l are indistinguishable) in addition to a rounded G, and a straight-legged R, a single storey a and a lowercase u with out a trailing serif. In the previous, designers needed to nudge, trim and contort the design to create trendy display-type lockups with Helvetica. Helvetica Now Display was designed and spaced with these modifications in thoughts—saving effort and offering extra constant (and extra trendy) outcomes.
“Helvetica is the gold standard,’ says Monotype Type Director Charles Nix. “To use it is to claim that you are the ultimate expression of whatever your brand aspires to be. Its blankness is its power.”
Every single glyph of Helvetica Now has been redrawn and redesigned for this expansive new version – which preserves the typeface’s Swiss mantra of readability, simplicity and neutrality, whereas updating it for the calls for of latest design and branding.
The Helvetica Now household is out there in 48 weights from Light Micro to Extra Black Display, with matching italics. View the
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