The complete Generic Typeface Collection by More Etc, featuring 11 display fonts with tons of personality, alternates, ligatures and awesome details, The Generic Typeface Collection is a series of sans-serif typefaces inspired by the craftsmanship of graphic design, typesetting, and printing in the analogue era – before Adobe, Macintosh computers and desktop publishing – when dinosaurs ruled the earth

With the use of various typesetting apparatuses or dry transfer type, photo copiers, and shooting layouts and paste-ups to film, the printed results was not as exact, precise and predictable as it is today, When examining old prints, it is difficult not to like the way that characters in over- or underexposed film have a special type of vibe to them that is often sadly lost in today’s pursuit of total perfection

Encouraged by this, I saw a need for a collection of typefaces that are non-clinical and non-conformist, and some that are coarse, rough and distorted – errors that might come from poor exposure when put on film, enlargements from small point texts, or maybe quality loss from successive generations of photocopies

Or all of the above, This is an attempt to incorporate spirit and personality into a set of typefaces without losing distinction, You might call it a homage to non-perfection, I call it human, The Generic Typeface Collection consists of 11 fonts divided into four series

The three standard series – the Formal Release series, the Coarse Copy series, and the Rough Display series – all contain three fonts each, The Extra Splendor series contains a couple of shadow fonts for that little extra sparkle, Formal Release – Handcrafted & CleanThe Formal Release series features sans-serif typefaces for everyday use

They are handcrafted and clean, human and uncomplicated, The Formal Release series contains three typefaces that add tons of personality to any text, G10-FR ‘Slim’ – a slightly under-exposed and clean typeface in a regular weight (228 glyphs – 1 alternate)G20-FR ‘Classic’ – a properly exposed clean typeface in a bold weight (228 glyphs – 1 alternate)G30-FR ‘Bulky’ – a heavily over-exposed clean typeface in an ultra weight (228 glyphs – 1 alternate)Coarse Copy – Dirty & RoughThe Coarse Copy series features non-conformist typefaces that are worn and rough, maybe after going through that bad copier a few times too much

The Coarse Copy series contains three sans-serif typefaces that add tons of spirit to any text without compromising too much on legibility, Try them on in poster-sizes and everyone will know that you mean business, G40-CC ‘Slender’ – an under-exposed coarse typeface in a regular weight (228 glyphs – 1 alternate)G50-CC ‘Typic’ – a properly exposed coarse typeface in a bold weight (228 glyphs – 1 alternate)G60-CC ‘Huge’ – a heavily over-exposed coarse typeface in an ultra weight (228 glyphs – 1 alternate)Rough Display – Faded & DecorativeThe Rough Display series features attention-seeking decorative typefaces in three feature-packed fonts

Faded and gritty like the image distortion and degradation from successive generations of photocopies, they are eye-catching typefaces intended to stand out in bigger point sizes, Use these typefaces for signage, headlines and similar situations were a strong typographic statement is desired

I have packed no less than 1,334 alternate characters and 212 discretionary ligatures into this series for a greater chance of not having characters that look exactly the same more than once, G70-RD ‘Slinky’ – an under-exposed rough and decorative typeface in a regular weight (741 glyphs – 448 alternates – 66 discretionary ligatures)G80_RD ‘Standard’ – a properly-exposed rough and decorative typeface in a bold weight (748 glyphs – 448 alternates – 73 discretionary ligatures)G90-RD ‘Swollen’ – a heavily over-exposed rough and decorative typeface in an ultra weight (748 glyphs – 448 alternates – 73 discretionary ligatures)Extra Splendor – Sparkling & ExtraordinaryThe Extra Splendor series features two shadow typefaces for that little extra sparkle

One clean shadow to be used with G20-FR ‘Classic’, and one rough shadow to be used with G80-RD ‘Standard’, Having the shadows separate from the main typeface adds another layer of expressiveness in that you can try out color combinations for that extra splendor

Tips for matching (applies to both the base font and the shadow font): Set the kerning to Metric, not optical, Increase tracking to accommodate for the shadows extra width, G25-ES ‘Classic Shadow’ – a clean shadow to be used with G20 FR ‘Classic’ (228 glyphs – 1 alternate)G85 ES ‘Standard Shadow’ – a rough shadow to be used with 80 RD ‘Standard’ (227 glyphs)OpenType featuresOpenType features (such as alternate characters and discretionary ligatures) can be accessed by using OpenType friendly professional design applications, such as Adobe Illustrator, Adobe InDesign, and Adobe Photoshop

About the designerMore Etc, is the type design department of the RBRT/CRTV design studio in Gothenburg, Sweden, I’m Robert Samsonowitz, an army of one running the show, Contact More Etc, Please feel welcome to send greetings, cheers, questions and well wishesto hello@more-etc

com, https://www, more-etc, com/https://www, instagram, com/moreetctypemakers/Hire me as a designerI have over 20 years of experience working with visual communication as an art director and graphic designer, I have done work for a wide range of clients ranging from small local businesses to advocacy organizations, from theatre companies to lifestyle magazines

I’ve designed visual identities for global companies and music festivals, created engaging print designs for empowerment projects in Africa and record labels in New York, https://www, rbrt, org/https://www, instagram, com/rbrtcreative/If you are interested in hiring me, I’d love to hear from you

hello@rbrt, orgThank you for looking! 🙂