Adrian Frutiger designed Avenir Font Family in 1988, after years of getting an curiosity in sans serif typefaces.
In an interview with Linotype, he mentioned he felt an obligation to design a linear sans within the custom of Erbar and Futura, however to additionally make use of the expertise and stylistic developments of the 20th century.
The phrase Avenir means “future” in French and hints that the typeface owes a few of its interpretation to Futura. But in contrast to Futura, Avenir will not be purely geometric; it has vertical strokes which are thicker than the horizontals, an “o” that isn’t an ideal circle, and shortened ascenders.
These nuances assist in legibility and provides Avenir a harmonious and wise look for each texts and headlines.
Avenir demo font is for PERSONAL USE ONLY!
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